Designing and Managing Customer-Centric Digital Products


Date: 30 November 2021, Tuesday

Time: 9.30am to 10.30am

Location: Virtual Session via Zoom


Exeptional and engaging user experience is critical to a product's success. Hear more from our experienced speakers on how to manage and design a powerful digital product that is customer-centric!



-How to build and design a customer-centric digital product 

-Tips on managing a digital product 

-How to manage digital products in various sectors

-Importance of customer journey mapping


Who Should Join

Tech companies keen to design a new solution, or revamp an existing product

Businesses looking to design or adopt a digital product or solution, and making it user-centric

Anyone looking to understand more about design thinking or product managemen






Event Schedule

  • 9.30am - 9.35am: Opening by emcee 
  • 9.35am - 9.55am: Creating a great digital product 
    Speaker: Brian Wey, Ex-Apple/Paypal & Product Manager at Plaid

  • 9.55am – 10.15am: Developing a customer-focused design 
    Speaker: Kimming Yap, Co-Founder and Managing Director at Creativeans 

  • 10.15am – 10.30am: Q&A and Online Poll 
  • 09:30 am - 10:30 am
    Designing and Managing Customer-Centric Digital Products


Brian Wey

Ex-Apple/Paypal & Product Manager at Plaid

Brian has been a product manager in Silicon Valley for over 20 years. He's built products at large companies (Yahoo!, Apple, PayPal), small startups (Cake Financial, Bleacher Report, Zong), and crazy growth unicorns (Airbnb, Plaid).

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Kimming Yap

Co-Founder and Managing Director at Creativeans

Kimming Yap is the Co-Founder and Managing Director of Creativeans, an interdisciplinary brand and design management consultancy headquartered in Singapore, with offices in Jakarta and Milan. With over 15 years of experience in branding and design strategies, he has transformed brands across a broad range of industries including technology, retail, healthcare, beauty, food and beverage, furniture, industrial, and government.

Kimming’s works are a recipient of multiple design awards, and have been widely published and exhibited at international platforms such as Salone del Mobile, London Design Festival, and Triennale Design Museum. He is also the co-author of branding book ‘Are You Brand Dead?’, and is currently an Executive Committee Member of Design Business Chamber Singapore, a Council Member of Singapore Manufacturing Federation and Chairman of Lifestyle Industry Group, an Enterprise Singapore Management Consultant, and a Distinguished Professor at Shanghai Academy of Fine Arts.

Committed to creating social and industry change, Kimming finds joy in imparting his knowledge to others to make the world a more creative place.

At DBCS, Kimming has facilitated a Customer Journey Mapping Design Thinking workshop for Singapore Business Federation (SBF) in Jan 2019. Here's more details of the workshop -> https://dbcsingapore.org/dbcs-customised-workshop-for-sbf-members/

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