Sharpening the Design Concept From Micro Journey Moments


In this workshop, you will learn how to identify the critical personas to your business which is essential to crafting the problem statement you seek to solve. You also will learn to recognise the steps taken to determine how you can go about the micro-moments to sharpen your design concept.


Date: 17 August 2022, Wednesday

Time: 2pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649


Seat are limited. Successful registrants will receive an email confirmation on the workshop details.





Presenting Partner: Savant Degrees

Savant Degrees is an innovation firm which started in 2009 to help companies create user-centered products and solutions that will transform their businesses. With many years of consulting experience with the best industry leaders, we have gathered invaluable digital solution insights; and created various ready to use back-end platforms and frameworks that are customisable to every business need.


Our team works across Singapore, Jakarta and Manila to serve clients who are looking for product innovation and digital transformation to increase their competitive edge in this increasingly fast paced digital era. Savant Degrees helps customers unleash their exponential growth through digital transformation; rapidly build prototypes to test out best ideas through our Innovation Acceleration Lab; cultivate a culture of innovation through our Digital Learning Program; or engage our SWAT Team and access Savant Degrees’ key resources, advisors and partner network.

Event Schedule

  • 02:00 pm - 05:00 pm
    Sharpening the Design Concept From Micro Journey Moments

    2.00 - 2.15pm: Ice Breaker and Introduction

    2.15 - 3.00pm: Personas vs Target Market

    3.00 - 3.45pm: Group Activities: Identify Micro Moments from the User Journey

    3.45 - 4.30pm: Walk through the Peak & Troughs of Emotional Mapping

    4.30 - 5.00pm: Validate your Predictions about your Customers


Zihuan Wee

CEO / Lead Innovation Consultant, Savant Degrees

Zwee is the founder and CEO of Savant Degrees since 2009, and has since consulted for a diverse group of establishments from Dairy Farm, P&G, Singtel, Singapore Zoo to successful local online retailers like RedMart in the field of digital innovation. He has been actively involved in government panels, committees and initiatives. He also frequently speaks at events and colleges on leadership, entrepreneurship and digital innovation. Zwee’s interest and strength lie in attracting and growing talented and inspired individuals to solve real world challenges, and crafting exceptional products.

Zwee is TÜV SÜD PSB’s Professional Singapore Certified Management Consultant (Certificate Registration No. SCMC-2111-P0405). Certified areas of services offered include Business Strategy Development , Product Development, Digital Transformation and Digital Product Innovation. 


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Adrian Mok

Supporting Innovation Consultant / Digital Project Manager, Savant Degrees

Adrian is a passionate, self-starter. With over a decade of experience in start-ups and event management, he has a proven track record of kickstarting new operations from ground zero. Adrian is the person who brought Aviva Ironman 70.3 into Singapore as one of the most spectacular sports event that is staged in the city. Adrian also conceptualized the first night and ultra-marathon event, Sundown Marathon in Singapore. An agent of change, Adrian joined the social service and introduced design thinking into social enterprises. He led the employment re-modeling and fundraising projects in MINDS.   

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