Business By Design

The design thinking has been all the hype. Learn from the real practitioners on how the design thinking can be applied into your everyday problem-solving process and how it can make a difference in your business.  


Date: 11 January 2023, Wednesday

Time: 2pm to 5pm

Location: IMDA PIXEL Collab Space (Level 1), 10 Central Exchange Green, Singapore 138649




Presenting Partner: Aleph


Aleph is a Creative Engineering company that helps organisations define digital strategies, design, engineer, launch and operationalise digital products at scale. Having led various partnerships and projects delivered for Fortune 500 global companies, Aleph takes pride in seeing how a great idea can make meaningful impact to millions of customers through improved experiences and the use of technology.

Event Schedule

  • 02:00 pm - 05:00 pm
    Business By Design

    2.00 - 2.20pm: Introduction

    2.20– 3.05pm: Share 5W+1H of design thinking process

    3.05 – 3.20pm: Break

    3.20 – 4.20pm: Practice and discussion

    4.20 – 4.30pm: Break

    4.30 – 5.00pm: Team sharing, key takeaways and conclusion


William Surya

Assoc. Design Director, Aleph

A passionate problem-solver at heart—connecting the design thinking mindset to the creative strategy, team operations and experience delivery one pixel at a time.

Poon Wen Ang

Design Director / Chief Opportunity Officer, Aleph

A multi-disciplinary hands-on Creative Engineer on a mission to craft an inclusive and accessible world through design—Poon makes with heart, through research, strategy, insights and big ideas.

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